What Is GEO (Generative Engine Optimization)? Why It Matters for Business Growth in 2026

Search is no longer limited to search engines displaying a list of blue links. Today, more people are turning to AI-powered tools for recommendations, summaries, comparisons, and direct answers. Instead of searching “best local SEO company” and clicking through multiple websites, users are increasingly asking conversational questions like: This shift is changing the rules of […]